Real Estate Social Networking Marketing Dos and Don’ts

Social media marketing has emerged as an effective tool in the hands of the realtors in promoting their business by listing their projects on different property sites in India. But are they using it an effective way? Read on to know the dos and don’ts for real estate social networking marketing.

Nowadays, every next professional has a presence on social media marketing. But, are they doing it in a right way? Are their customers getting what they want? Buying or selling property in India is one of the most important decisions. Hence, to offer the best and gain the best result from real estate social networking marketing, here are some important dos and don’ts: Dos and Don’ts for Realtor

Dos:

• Give User Friendly Information
  Home buyers look for reliable sources to gain the true picture of every side of the property he is willing to invest in. Most of the real estate blogs mainly focus on demographic statistics and flowery information about the location, amenities and connectivity. While using social media, try to make the best use of it by offering rich information about locality, apartment or neighborhood by using pictures and videos. 
  
• Interact with Clients
  Social media networks like Facebook, Twitter and YouTube offer opportunity to interact with your clients. To promote your business, engage with readers and respond to their comments and other queries. This helps to keep your customers engaged in your website and informative about the new project launches.
• Use Free Widget
  In today’s time, property buyers expect quick response to their queries anytime. To meet their demand, you can use free widget such as Meebo. It allows the property seekers to initiate a chat with you directly from your blog.

Don't:

• Promote Your Home Listings Excessively
  It is good that you want more and more people to know about new real estate projects you are introducing. However, it is not advisable to always make your first idea of interaction with online readers. Make the interaction personal by responding to the common queries of the home sellers and buyers. The next step is turning this information into posts that contain informative content about your projects. This is the best way of letting more people know about your listings without excessively promoting yourself.
• Forget to Attach Video
  Many real estate professionals try to skip this expense because they do not realize its importance. Online video is one of the most important tools of real estate marketing. If done with a right strategy, attaching video creates a large audience for your home listings. Moreover, attaching video enhances search engine optimization. Related - watch House Flipping Secrets
• Give Less Attention to Feedbacks
  Most of the social media real estate users forget that the online media is more about interacting and listening to others than talking about your projects only. Hence, pay more attention to what others think about your home listings and be open for their feedback. To encourage customer’s feedback, use free online services like Google Alerts and TweetBeep.
• Forget Existing Customers
  Real estate social networking marketing not only invites the new potential property buyers, but serves as a great tool to keep the old clients in touch. Your existing clients can act as the best promoters for your home listings as they can share their experience with the new home buyers on your website. You can invite the existing customers to create a social community on your website to share their experience with others.

Hence, if you start following the above mentioned dos and don’ts for real estate social media marketing; you can find an excellent way to promote your business, get customer feedback and build a strong lifetime relationship with them!